You can choose to make your event Public or Private, thereby controlling who can see and choose to attend the event. You can set a time and date, of course, but also add a Title and Description for your event, a nice cover graphic that helps set the table for what your event attendees can expect, and even sell tickets if there’s a monetary cost for some or all of what you’ll be doing. So today I’m going to share with you exactly how you can live stream into a LinkedIn Event that you’ve created, but first, let’s walk through what LinkedIn Events are exactly, why you might live stream to LinkedIn in the first place, and then review everything you need to make your next LinkedIn Event even more engaging and successful.Ī LinkedIn Event, just like a Facebook Event, is an element of LinkedIn that lets LinkedIn users know all of the salient details about your event. You may not have realized it, but LinkedIn also has an Event feature and, since it’s the platform best leveraged for B2B businesses and professionals, I was particularly excited to hear about a new way to combine live video AND LinkedIn Events to create a truly engaging online experience.īecause we all know live video is an incredibly effective medium for getting our audiences buzzing about our brands and thinking about how they can actually work with us. These are often used to coincide with offline events, such as conferences or grand openings, but can also be used for online events such as contests, launch parties, webinars or summits. You may be familiar with Facebook or YouTube Events, or even the old Google+ Events, which gave you the ability to create a scheduled happening within a particular social network.
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